Advertisements for Pizza Hut’s Meat Lovers'® Pizza, Arby’s Super Roast Beef Sandwich®, Wendy’s Buffalo Crispy Chicken®, and McDonalds Double Quarter Pounder® could lead us to believe that "the meat" is the main attraction. However, it’s not the slices of tasteless brown beef hidden in the center of the Arby’s sandwich that people want—instead, they salivate over the "green leaf lettuce and ripe tomatoes, all topped with a zesty red sauce on a toasty sesame bun."

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